Between 2022–2024, I created compelling and impactful social assets to drive listenership for BBC Artist Icons on BBC Sounds.
Every two weeks, a new collection would spotlight one of the world’s most iconic artists, featuring exclusive performances and archive interviews from their BBC appearances, as well as a celebrity superfan sharing their favourite tracks.
This was one of my favourite freelance projects to date, as it allowed me to immerse myself in each artist’s rich archive and craft imaginative ways to honour and celebrate their legacy.