Dialled In is an artist-led initiative dedicated to creating spaces and opportunities for South Asian artists to showcase their talent. In 2024, I was entrusted to produce social content promoting their Manchester summer event.

Alongside documenting media production workshops held in the lead-up to the day-festival, I also developed a series of Manchester-themed assets, including a road tour with British Asian Mancunian legends Metz N Trix. This was an especially fun and authentic project, giving me the chance to create content that truly reflected the spirit of my own city.

Another personal highlight was the opportunity to produce an interview with the iconic DJ Radical Sista, who is widely recognised as the first female DJ on the British-Asian Daytimers scene back in the 80s.

A couple of months later, I was invited back to produce additional assets to support Dialled In’s London event, further strengthening my collaboration with the initiative.